Tarri
A fiery identity for a Kolhapuri misal house
- Client
- Family-run misal house
- Location
- Kolhapur
- Year
- 2026
Primary logo
tarri
कोल्हापुरी मिसळ हाऊस
Typography · Devanagari + Latin
मिसळ
Aa Bb Cc — spice, loud & clear.
कट मीटर
Studio concept — an exploration of what we'd build for this industry, not a commissioned client project.
(01)Overview
A loud, proud, unapologetically Kolhapuri brand system — built around the fiery red layer every regular talks about.
(02)The challenge
Kolhapur has a misal joint on every corner. A family-run misal house wanted to open more outlets — and needed a brand that could travel beyond its loyal neighbourhood crowd.
(03)Our approach
We built the identity around the tarri — the fiery red layer that makes Kolhapuri misal famous. Bold colour, a Devanagari-Latin type pairing and a playful spice vocabulary.
(04)The solution
What we designed.
Identity system
A wordmark with a dripping tarri drop, a chilli-and-turmeric palette and bilingual typography.
Spice-level language
Menu, packaging and signage built around a playful 1–5 'kat' scale.
Packaging & signage
Parcel boxes, cups, bags and shopfronts that turn every order into an ad.
Ordering website
A menu site with an outlet finder and one-tap WhatsApp orders.
(05)Built to deliver
40+
Brand touchpoints designed
2
Scripts, one system — मराठी & English
1
Unmistakable red
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