Ruperi
Handcrafted Hupari silver, sold direct
- Client
- Silver artisans collective
- Location
- Hupari
- Year
- 2026
RUPERI
Handcrafted in Hupari
Silver that carries a story.
Priced live by weight. Made by karagir families who've shaped silver for generations.
Shop anklets →Payal · Mor
42 g · live price
Jodvi
8 g · live price
Kamarpatta
96 g · live price
Baby kade
14 g · live price
Studio concept — an exploration of what we'd build for this industry, not a commissioned client project.
(01)Overview
A brand and live-rate storefront that lets Hupari's silversmiths sell directly to customers, with weight, purity and provenance front and centre.
(02)The challenge
Hupari's karagirs craft some of the finest anklets and ornaments in the country, yet most sell through middlemen at wholesale margins. Online buyers can't judge weight, purity or craft from a blurry photo.
(03)Our approach
We positioned the brand around provenance — the town, the artisan families, the hallmark — and built a storefront where weight, purity and the day's silver rate are impossible to miss.
(04)The solution
What we designed.
Live-rate pricing
Prices recalculate from the day's silver rate plus a transparent making charge.
Shop by grams & occasion
Filters that mirror how people actually buy: weight, wedding, baby, daily wear.
Artisan stories
Every collection links to the karagir who made it — trust that justifies premium pricing.
WhatsApp checkout
Customers who prefer to talk move from product page to WhatsApp with the item pre-attached.
(05)Built to deliver
D2C
A direct channel beyond middlemen
Live
Silver-rate-linked pricing
3
Storefront languages
Next project
GulBazaar
Transparent jaggery trading in every farmer's pocket
Let's build something bhari
चला, काहीतरी भारी बनवूया!
Tell us about your business over a call, a WhatsApp or a cup of chai in Ichalkaranji. We reply within 24 hours — usually much sooner.